Instead, a virtual persona becomes the medium for their music a stylised animated character that sings, dances or even performs in place of the real singer. But that’s not to say they’re doing it without an associated image at all. These musicians have chosen to promote their music faceless, with no semblance of a real-life identity that can be put to their name. See Zutomayo-the group whose full member list has never actually been disclosed. But leading the pack are its musicians: from Ado and Zutomayo to Yorushika and Yama, a steady stream of singers are rising through the charts-and no one really knows what they look like. Khoki-a Japanese fashion label-keeps their collective on the down-low the number of people behind the actual creative output on the runway left unknown to most. Auto Moai, for one, centres the anonymous subject in their art-whilst maintaining anonymity themselves. There’s been an intriguing movement in Japan over the past few years, where its painters, singers and even designers prefer to have their faces concealed hidden away from the public eye almost as if to preserve their real-life identity.
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